Public relations support for the Thirteen World Summit of Nobel Peace Laureates

This was a pro bono project (2013)


Promotion of the event and engaging guests of honour in media activities. Raising of interest in the Summit discussions among the youth.

Target groups

Government members, politicians, the public (and especially young people), the media


21-23 October 2013

Scope of works (or issues to be solved)

Vision Group supported the Lech Wałęsa Institute, the host of the Summit of Nobel Peace Laureates, in the organisation of official events, coordination of communication with the Laureates and Sharon Stone, who was a Guest of Honour of the Summit, and provided different media relations and public affairs services before and during the event.


  • Over 110 media accreditations were issued for journalists covering the event.
  • Vision Group set up 90 interviews with the Laureates and Summit Guests of Honour.
  • Our media efforts resulted in 2153 publications, including 737 materials broadcast on radio and TV.
  • For this project, Vision Group received the Magellan Gold Award 2013 for the best campaign in 2013 and the Most Creative 2013, the global award for the most creative project.
  • The project ranked 12th in the global ranking of TOP 25 Communication Campaigns 2013.