A public relations campaign for the launch of the book “Harry Potter and the Cursed Child”

Media Rodzina (2016)


Promotion of the launch of the book Harry Potter and the Cursed Child in Poland

Target groups

Readers, media


October 2016

Scope of works (or issues to be solved)

Vision Group was responsible for media relations work, liaising with the book’s ambassadors and on-site services for the guests, media and bloggers attending the national launch of the book in Warsaw.


The communication work included:

  • Development of a media information campaign for the book’s launch and satellite events;
  • Reaching out to the bloggers and celebrities who later attended the national launch event at the Arcadias Shopping Centre and the provision of on-site guest services during the launch;
  • Acquisition of the book’s launch ambassadors: actor Rafał Kerlikowskis, blogger Rafał Masani (AbstrachujeTV) and the Beksy bloggers;
  • Organisation of a press breakfast for journalists and a pre-launch presentation of the book;
  • Wysyłka zaproszeń do blogerów i celebrytów w formie listu przyjmującego do Hogwartu.


  • Our media work resulted in 3418 media publications on the launch of the book Harry Potter and the Cursed Child.
  • The book launch’s Advertising Value Equivalent (AVE) exceeded PLN 3 million.