Visiongroup

Projects

A public relations campaign promoting the works of NELE NEUHAUS, the most popular German author of crime thrillers

Media Rodzina (2016)

Objective(s)

The promotion of the author and the Polish launch of her book Nielubiana (Eine unbeliebte Frau)

Target groups

Readers, media

Timeframe

19-22 May 2016

Scope of works (or issues to be solved)

Vision Group developed the strategy and coordinated the media coverage of Nele Neuhaus’ visit to Poland.

 

The communication work included:

  • Procuring reviews of the writer’s books in the conventional media and on literary blogs;
  • Arranging press, radio and TV interviews (the author’s media appearances included those in a TVP2’s programme “Świat się kręci”, on the Polish Radio 24 channel and on the Radio dla Ciebie channel;
  • Setting up meetings with fans, including a series of “Queens of Crime Fiction” events, held together with Katarzyna Bonda, the best known Polish crime writer;
  • Organisation of a press breakfast;
  • Organisation of the workshops “From self-publishing to a best seller list” during the Warsaw Book Fair 2016;
  • Coordination of photo shoot sessions for Nele Neuhaus.

Effects

  • The media work performed by Vision Group resulted in over 50 publications of articles covering the author and her works.
  • Nielubiana was named the Best Premiere by the readers attending the Warsaw Book Fair 2016.