Visiongroup

Projects

Organisation of Fit For Work, an international healthcare project, in Poland

The Work Foundation, CEESTAHC, Abbott Laboratories (2011)

Objective(s)

The rising of decision-makers’ and general public awareness of the impact of Musculoskeletal Disorders on the budgets of individual EU/CEE states, including Poland.

Target groups

Government members, parliamentarians, doctors, academics, employers, the media

Timeframe

September-October 2011

Scope of works (or issues to be solved)

Vision Group was responsible for preparing the project’s public relations and public affairs strategy, which included the selection and engagement of local and global ambassadors and sponsors of the project.

We were also tasked with the preparation of a launch of a report on MSDs results for Poland during the 21st Economic Forum in Krynica Zdrój and at the European Parliament, during the: F4W Annual Summit.

Effects

  • Involving Lech Wałęsa, a former President of Poland, as the project’s ambassador.
  • Engaging the Polish Presidency of the European Council, the Ministry of Economy, Social Insurance Institution (ZUS) and Newsweek Polska as sponsors of the project.
  • More than 30 publications about the project appeared in the media.
  • For this project, Vision Group received the Magellan Platinum Award Overall, the main prize for the best campaign in 2011, and the award Magellan Best Return-on-Investment 2011.
  • The project ranked 13th in the global ranking of TOP 50 Communication Campaigns 2011.